WORKS
Planted, Not Buried
Every action is a new beginning, a seed sown for tomorrow. Every design, publication, exhibition, event and strategy carries values and thoughts for worlds yet unseen. Every piece of work is lessons learnt and a foundation to build on. What kind of a world are we building together? ✕
An international design competition was organised in 2024–25 to select a new building for the Museum of Architecture and Design in Helsinki. Altogether 624 entries were accepted to the anonymous competition. The competition publication presents evaluations of all the entries, competition background, visions for the new museum, co-creation and participation during the competition, evaluation criteria, design guidelines and more, beautifully illustrated. 168 pages.
CO-EDITORS
Heini Lehtinen, Reetta Turtiainen, Jussi Vuori
GRAPHIC LAYOUT
Salla Bedard
WITH
Kaarina Gould
LINK
New Museum for Architecture and Design, Design Competition, Jury Evaluation Report, Helsinki 2025


Z33 HOUSE FOR CONTEMPORARY ART, DESIGN & ARCHITECTURE
Hasselt, Belgium
2018
CONCEPT ∼ CURATION ∼ EDITORIAL
The future reader Studio Time: Future Thinking in Art and Design focuses on future fictions, future literacy, and future ethics through essays and projects by over 30 prominent international design and art thinkers. The reader is a closing chapter for artistic research lab Studio Future, one of the Z33 Research studios.
CO-EDITORS
Jan Boelen, Ils Huygens, Heini Lehtinen
PUBLISHER
Black Dog Press, UK
CONTRIBUTORS
Bruce Sterling, Liam Young, Dunne & Raby, Mariana Pestana, Marina Otero Verzier, Alexandra Daisy Ginsberg, Konstantin Grcic et al.
LINK

ANNE ZED PHOTOGRAPHY
Brussels, Belgium
2016
CONCEPT ∼ CURATION ∼ EDITORIAL
Curated from thousands of images, the website of travel and reportage photographer Anne Zed presents a selection of 13 stories from all over the world. Along with the images, the online publication juxtaposes pieces of local news about the phenomenon in each series with short personal notes on the photographer’s experiences in the location.
WITH
Wing Lam Winnie Kwok

Online gallery Fictional Journal investigates the societal contexts of design and art. For each issue, the journal opens a theme for investigation and invites responses through international open calls. The issues also serve as platforms for events. Fictional Journal was launched at Milan Design Week 2016 with a public talk Publication as Platform.
CO-FOUNDERS
Heini Lehtinen, Sophie Rzepecky
WITH
Teresa Palmieri
GRAPHIC DESIGN
Gabriela Baka

WE ARE PUBLICATIONS
Helsinki, Finland
2008–12
CONCEPT DEVELOPMENT ∼ EDITORIAL MANAGEMENT
The design-oriented city magazine We Are Helsinki highlighted the latest in urban culture in Helsinki. The magazine was published six times a year in both Finnish and English and was distributed throughout the city, with a circulation of 40,000 copies.
ART DIRECTION
Johannes Ekholm
PUBLISHER
Anders Westerholm, Matti Sarkkinen
CONTRIBUTORS
Teemu Fiilin, Kai Kuusisto, Jesse Laitinen, Osma Harvilahti, Samuli Karala, Jonas Lundqvist, Johnny Kangasniemi, Claudia Cifu, Jenna Sutela, Anni Puolakka, Kivi Sotamaa et al.

WE ARE PUBLICATIONS x LUOVI PRODUCTIONS
Helsinki, Finland
2009–11
CONCEPT ∼ EDITORIAL MANAGEMENT
HDW Magazine, the official publication of Helsinki Design Week, was published as a joint effort with We Are Helsinki magazine from 2009 to 2011. Published in Finnish and English, the magazine featured a wide range of insights into the design week, columns, and a complete event schedule.
ART DIRECTION
TSTO (2009), Ahonen & Lamberg (2010), Kokoro & Moi (2011)
PUBLISHER
Anders Westerholm, Matti Sarkkinen

PREVIEW FASHION MEDIA
Helsinki, Finland
2006–09
CONCEPT DEVELOPMENT ∼ EDITORIAL MANAGEMENT
Focused on fashion trade, sustainable fashion, and emerging local designers and labels, the online platform FashionFINLAND.com featured daily news and a wide range of other content. Published in Finnish and English, the publication reached 20,000 monthly readers, collaborated with key fashion and design organisations, and organised various events.
Helsinki, Finland
2019
EXHIBITION CONCEPT
The shortlisted exhibition proposal Peacemaker for the Finnish Pavilion at the 17th Venice Biennale of Architecture explored spaces of conflict resolution as an architectural context and challenged the audience to rethink their roles as mediators of peace. The curatorial team comprised participants of an international Design & Peace colloquium organised by the Alvar Aalto Academy.
CURATORIAL TEAM
Marko Ahtisaari, Garðar Eyjólfsson, Pentti Kareoja, Matylda Krzykowski, Heini Lehtinen, Timo Ramu
SCENOGRAPHY
Pentti Kareoja, Musuta
ADVISORY BOARD
Miriam Bensky, Kaarina Gould, Itonde Kakoma, Miryon Ko, Jukka Savolainen, Arto Sivonen

Enter and Encounter, the main exhibition of 2017 at the Design Museum in Helsinki, focused on the future and posed the question: How does design challenge the present and shape what is to come? The works featured in the exhibition responded to the need for change. The eclectic exhibition offered a glimpse into contemporary Finnish design.
CO-CURATION
Paula Bello, Katja Hagelstam, Juha Kronqvist, Heini Lehtinen, Ville Tikka, Esa Vesmanen, w/ Suvi Saloniemi / Design Museum
EXHIBITION ARCHITECTURE
Martti Kalliala, Leonard Ma
IMAGE CREDIT
Paavo Lehtonen

Sound artist Paul Devens' sound installation The Talking Machine uses audio tape as a medium. Originating from old technology, the tape refers to a pre-digital age where forms of diffusion, broadcasting, and propaganda were more tactile than today. Fictional Journal's Issue 2. Propaganda was launched at Atelier Clerici at Milan Design Week 2017 with the installation and a print publication.
WITH
Sophie Rzepecky, Teresa Palmieri
GRAPHIC DESIGN
Gabriela Baka
IMAGE CREDIT
Delfino Sisto Legnani

DEPOT BASEL
Basel, Switzerland
2015
EXHIBITION DESIGN ∼ INSTALLATION
Exhibition Fictional Collective: This Is Work at Depot Basel gallery investigated the relation between creative work, economic value, and cultural and personal worth. The exhibition at consisted of installations, events, and an online publication.
WITH
Aya Bentur, Lodovica Guarnieri, Silvia Neretti, Sophie Rzepecky, Penny Webb
CURATOR
Rebekka Kiesewetter

Billnäs Ironworks: History
Billnäs Ironworks
Raasepori, Finland
2023
EXHIBITION DESIGN ∼ SIGNAGE
PALESTINE DESIGN WEEK 2026
Ramallah, Palestine
2025–26
CURATION ∼ ARTISTIC CONSULTANCY
Palestine Design Week, organised for the first time in 2026, is a new platform for design in Palestine. Deeply rooted in Palestinian cultural heritage and everyday experience, the main exhibition consists of 40 newly commissioned, multidisciplinary design projects by primarily emerging Palestinian designers, as well as Palestinian–European collaborative projects. The event will take place in Ramallah, Palestine, in September 2026.
ORGANISED BY
Goethe-Institut Ramallah
FUNDED BY
European Union
Spaces of Peace: Architecture as Contextual Diplomacy
Brussels, Belgium
2019
EVENT PRODUCTION ∼ MODERATING
The seminar Spaces of Peace: Architecture as Contextual Diplomacy approached conflict resolution and peace-building from an architectural perspective: the role of empathy in architectural design, reconstructing destroyed cities, phenomenology in architecture, and spaces of peace talks. The event was organised as part of Finland’s Presidency of the Council of the EU in 2019.
IN COLLABORATION WITH
The Finnish Cultural Institute for the Benelux, Embassy of Finland in Brussels, Archinfo Finland
SPEAKERS
Miriam Bensky, Bengin Dawod, Esa Laaksonen, Helena Sandman
Urban Design and Mental Well-Being
Helsinki, Finland
2019
EVENT PRODUCTION ∼ MODERATING
The public talk Urban Design and Mental Well-Being, organised for Helsinki Design Week 2019, focused on the impact of urban environments on mental well-being. The speakers brought in perspectives from urban planning, residential futures, and academic research, which sparked a lively conversation with mental health and architecture professionals, as well as citizens in the audience.
IN COLLABORATION WITH
Architecture Office Kanttia2
SPEAKERS
Leena Alanko (Demos Helsinki), Mika Huhtala (University of Helsinki), Kimmo Rönkä (Rönkä Consulting), Mari Vaattovaara (University of Helsinki)
Publication as a Platform
Atelier Clerici, Milan Design Week
Milan, Italy
2016
EVENT PRODUCTION ∼ MODERATING
Publishing is not bound to one medium, but moves between print, online, and spatial media. Print or online media function as catalysts for physical events, and vice versa. The public talk Publication as a Platform at Milan Design Week 2016 brought together a group of independent publishers to discuss new hybrid forms of publishing and the types of platforms they offer for publishers.
IN COLLABORATION WITH
Sophie Rzepecky, Teresa Palmieri
SPEAKERS
Yannick Bouillis (Offprint Library), Rebekka Kiesewetter (Depot Basel), Krisis Publishing, Jonathan Pierini (MOULD Press), Oli Stratford (Disegno), Émile De Visscher (Obliquite)

Call for Creatives
Helsinki, Finland
2019
MODERATING
Jyväskylä, Finland
2023
CONCEPT DEVELOPMENT ∼ VISITOR PROFILES ∼ SERVICE CONCEPT
Aalto2 Museum Centre includes two museums: the Alvar Aalto Museum and the Museum of Central Finland. The development, carried out with the management and staff of both museums, included clarifying the core concept and organisational structure, as well as defining visitor profiles and a service concept for the museum centre.
As part of Pentagon Design team.
Z33 HOUSE FOR CONTEMPORARY ART, DESIGN & ARCHITECTURE
Hasselt, Belgium
2016–17
STRATEGIC CONCEPT DEVELOPMENT ∼ COMMUNICATIONS STRATEGY
The strategic concept development consisted of strengthening the position of Z33 Research artistic research labs as the core of the art institution, and connecting the research studios to the international cultural landscape. As a result, a Z33 Research online publication was created, offering insight into artistic research projects and processes, and giving voice to artists and artistic researchers.
In 2025, Helsinki-Uusimaa Regional Council launched a platform for sustainability acts, projects, practices and education in the creative industries. For the platform, I was invited to write expert articles about sustainability projects and measurements in the design and architecture fields.
The survey report produced for Design Forum Finland looks into the ecosystems in the design sector in Finland and the financial value of the sector. The report offers insight into future opportunities for the design sector, from AI to regenerative practices, and maps out over 60 organisations in the sector.
As part of Pentagon Design team.

Case study about Armi, an early plan and an attempt to bring architecture and design exhibitions and organisations together under one roof in Helsinki.